This can be long paragraph copy (just 3-5 sentences though). Or even bulleted lists like this:
- The first thing to say
- The second thing so tsay
- The third thing to point out
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors.
But ideally this would be written in such a way that the section would end with a call to action to have them buy something by telling them to click the button below.